Change agent network
This is a formal liaison group between the project team and impacted stakeholders. It should be made up of highly respected individuals who are perceived as go-to resources with the ability to influence a broad set of stakeholders.
Acting as an extension of the project team, the change agent network can achieve multiple things:
- Reinforce the initiative’s key messages via formal and informal employee conversations
- Communicate feedback or questions from stakeholders to the project team
- Research and generate ideas for resolving issues and addressing concerns
- Bridge gaps in understanding between the project team and broader stakeholders
It’s important to ensure a balanced perspective on the change process across the entire organisation. But not everyone is willing to speak up. Surveys are a great way to capture feedback and give all employees a voice to make sure the project team is staying well connected to stakeholders and that no one is suffering in silence.
Ask employees to identify known areas of concern, things the project team could do better, and items that are missing.
Just remember that listening alone isn’t enough. When you receive feedback, respond to it.