Private Banks Knowledge Center
2014 Futurewealth Report Part 4: The advocacy impact
The final paper of this series takes an in-depth look at the behaviors and circumstances that would trigger Futurewealthy clients to refer friends and colleagues to their wealth manager.
The findings indicate that wealth managers should rethink their existing metrics to understand client referral activity. Client propensity is not enough. Instead, referral activity is triggered by a combination of financial behavior and institutionally controlled factors.